When you have a message to share with your target audience, there is no medium more effective than communicating through video. With the risk of information overload, it’s vital that you offer content that is easy to digest and personal, otherwise potential clients will simply move on.
But just as important as what you say, is how you look. Did you know that presence and body language account for 55% of a conversation, while the words themselves only account for 7%?[i]
First impressions are everything, so use the tips below to dress the part for your next video.
- Dress as you would when meeting with a client. The more relaxed and natural you are, the better you will appear on camera and people viewing your video or photos will know what to expect at their first meeting with you.
- We recommend solid colors such as blue, beige, off-white, etc. as they look best on video. It is also recommended you bring a change of clothes to appear more casual in some of the shots. Black and burgundy are colors that work well with dark backgrounds. Denim, pastels, and light colors work well with light backgrounds and with most outdoor settings.
- If you are a woman being photographed in full-length clothing, wear long skirts, pants or stockings in dark colors, to keep the eye from being directed toward the legs and away from the face.
- For most situations, simple clothing will serve the message best. Solid colored clothing in middle to dark tones works well. They give the illusion of timelessness for the video or photo. Shy away from stripes, or busy patterns that could date the image years from now, instead think about blending textures to achieve the most natural look for your message.
- Long sleeves are best since bare-arms usually distract from the face. You might consider bringing different items for different scenes. The key is to wear something comfortable. If you are not at ease with how you look, this will show in the video or photos.[ii]
At Financial Independence Group, we offer a full service studio and in-house filming options for your office, along with scripts and other resources to help you convey your massage effectively.
To learn more about our video resources, contact your Sales or Marketing Consultant.
[ii] “What to Wear for a Photo Shoot or Video Session?” By: Aaron Biebert