As financial services professionals, we are often asked what defines our ideal client? The response is clearly subjective and will vary tremendously within our reader base. We posed this question to many audiences in the past and based on responses created the Surge 5’s. Respondents appeared satisfied in identifying an ideal client as having: $5mm or more in investable assets, 5 or less immediate household members, and the patriarch and matriarch having at least achieved age 50.
We may opine this remains a reasonable identification for an ideal client. However, in The New Frontier of Financial Services ™ which is now upon us, there are three firm objectives with an ideal client we must follow to thrive in today’s evolving financial landscape.