Social media is a wonderful thing! That said, I never cease to be amazed at the power of public opinion and how influential places like Facebook groups can be in creating groupthink and/or slice-and-dice digital pile-on criticism. If you’re a part of any community group, advisor forum, etc., you’ve probably seen the tremendous outpouring of assistance offered when a question is posed to the group at large.
Social can also be an incredibly helpful tool to help create awareness for product and services, too! Let me explain: Recently, I offered to help a fee-only financial advisor who was searching for assistance in reviewing an old variable universal life insurance policy (VUL) in a Facebook thread.