Doctor 1: “What would you like to do?”
Doctor 2: “Here’s what I’d recommend for you.”
I’ve recently made some changes to a medical specialist that I see on a regular basis, and as I’ve been going through this transition, I’ve noticed some similarities to the financial services business. Let me break down the approaches.
The first time I saw Doctor 1, before I had the opportunity to discuss my situation with her, she proceeded to push me towards a specific device to help me control my condition. My wife and I spent a half hour listening to her describe this device; not once asking about my lifestyle, my current process, my concerns…anything.
I had already done research on the device she was discussing, and I had some concerns to use it. After I offered this information, she threw her hands up in the air and said, “Then what would you like to do?” as if she was insulted by my concerns.