Did you log into Facebook today? Or did you find something else to do to occupy your time?
Those questions may seem odd, but they don’t just come out of nowhere. I was intrigued this week to see a USA Today article that reported some people are spending less time on Facebook, whether it’s because they’re weary of encountering arguments about politics, or they want more time in the real world.
This immediately raised an additional question for me. If some of the Facebook audience is abandoning the site, should your marketing efforts abandon it as well?
The short and emphatic answer is: No!
Let me explain why.