When I started as a Sales Consultant at FIG 14 years ago, one of our biggest challenges was differentiating our business model from our competitors. Insurance Marketing Organizations, in general, had to explain what our role was with the carrier and how we could help connect independent advisors with multiple product options at the same time.
You may even remember, that at that time, sales and products were the big push. Both were heavy factors in not only our business model but in our conversations as well.
With so much more to offer, FIG decided it was time to evolve to the needs of our advisors.