This legendary bull market we are now accustomed to does not seem to have an end in sight. One clear benefactor of the run – up has been Disney (NYSE: DIS) who with perfection wowed us once again with a remake of one its classics; Beauty and the Beast. As this roaring bull market continues its trek towards a decade in existence, one may certainly argue we are amidst a beast.
There is covariance in the movie and real-life. Beasts can be bad and beasts can make us believe they are coarse requiring distinctive action in defense, rather to be calm and opportunistic when one delves deep enough to discover. This current beast has rhetoric-filled pundits within both camps. The bulls argue there are few indicators we will stall near-term, and the bears continue with their statistics and geopolitical economic dovishness. There is only one who knows how long the monster bears, or shall we write bulls, fruit.
Financial professionals now have a full quarter behind them. Q2 stares in the face requiring action and continued searching for optimal client solutions via integrated planning. Whether you are optimistic or pessimistic in your stance about where we are heading financially, consider three actions in Q2.
First, it all begins with execution. Are you in a client wait-and-see holding pattern whereby you are not making any moves? Regardless of markets there are products and planning techniques that protect gains, and hedge against losses whether they come tomorrow or years from now. Furthermore, even in the best of market climates client’s plans change. Businesses are bought, children are born, and families plan for care for their loved ones. Pausing in your outreach does not service needs. Make Q2 about renewed activity.
Second, a bull market of this length provides opportunity for rebalancing. Certainly, rebalancing of equity and bond portfolios. But it also allows clients to take the time to clearly understand and even afford fixed products that can be used for various planning techniques. When the marketplace is coddled with error and slump, clients become paralyzed and often rebuke your education in financial products they truly need. The beast allows positive sentiment to open the eyes of the beholder.
Lastly, Q2 is the time to add sectors to your client planning discussions. Two that immediately come to mind are generational and health and care planning. Readers will argue these are correlating in many ways, and we concur without hesitation. As the weather adjusts and the beast of winter calms to the beauty of spring, people are getting together and health is improving. Again, use these times to discuss driving forces to conquer lasting concerns of what would happen if.
Do not allow yourself to become entrapped in the mindset everything is good, and my client’s needs are calmed with this extraordinary marketplace. If you have ever been to Disneyworld you know the famed landmark, Tomorrowland. Even the creator of another beast we are still talking about today, understood the power of discussing the future with his clients.
April 2017. Contact email@example.com for additional information. Sources: Surge Business Consulting, Barron’s. This is not tax or legal advice and is the opinion of its authors, Surge Business Consulting only.