With digital regulations and technology changing daily, it can be easy to make common mistakes with your online and digital marketing. Recognizing these online mistakes, could produce more leads and set you above your competitors.
Digital presence doesn’t happen overnight, but applying effective internet marketing strategies, and dropping old habits that you don’t realize are crippling your business, can substantially effect your business strategy. Often times, the best way to learn how to do things right, is to recognize everything you are doing wrong.
5 Signs to Look For:
1. You can’t remember the last time you looked at your website, or even worst, you don’t have one at all.
Not having a website is an idea that most can’t even begin to fathom, but somehow, it’s still true in some cases. Unless you have legal specifications not allowing you to have a website, get one. Now. If you do have a website, and you never use it as a resource, hardly check it or never update it, it’s lonely. Give it some love. Try and look at your website as a visitor or potential client would, and think about what they see. Is there enough information about you and your business? Is there a clear call-to-action? Once you start browsing as the viewer, you will notice things that need to be tweaked or added.
2. DIY website? Might be better to just leave it to the Pros.
Unless you are a graphic or web designer in your spare time, web and content design is an activity best left for the pros. Web design and digital strategy should be something you are investing in, so that clients will turn around and invest their trust in you as their financial advisor. It can take a lot to get noticed on the web. Graphic and web designers are the ones that get your ideas and concepts in front of your client, and use their skills to make it look as professional and creative as possible. Also, if you aren’t fully capable of doing a particular task, but attempt it anyway, it cost you to fix any mistakes you may have made. Using proper SEO throughout your website is a must, so if you don’t quite understand what SEO means, you might be better off letting someone else be in the driver’s seat for this project. Sometimes, the DIY concept, can cost you more to fix than if you were to just outsource it from the beginning.
3. You’re a social introvert.
It doesn’t matter what line of business you are in, there is always a form of social media that you are not tapping into yet, and need to be. Let’s be honest, placing an ad in a newspaper is not going to pull traffic to your business as much as a Facebook post, or a tweet. Building interpersonal connections is an essential strategy for your business, and will never go away. Facebook, Twitter, LinkedIn and the vast amounts of other social media outlets all tie together to combine a perfect storm of free advertising (for the most part). Take advantage of it. Not sure what to post once your accounts are all set up? There are millions of articles online that teach you the benefits of social media postings, and even how to do it.
4. You haven’t ever Googled your company before.
Ask yourself this, when you can’t decide between two restaurant’s? You Google it. Most people turn to the internet and find reviews to make a judgment based on online presence. If you google your business and you show up on page 2 or 3 of the search results, consider your business dead in the water. Every business, when directly searched, should take over the entire first page of results. At the least, the top 5 results. This is what potential clients are doing when they are in search of a specific business or need. You want to make sure what they are seeing, is what you want them to see.
5. You’re not using a custom email address.
If you are still using an @AOL.com email address for your primary business email account, ditch it. Most people see that as “behind the times” when it comes to communication. Using a custom email address (email@example.com) makes you look immensely more professional and uniform. Even if you don’t have a website yet, obtaining a domain, which usually includes a free email address, is relatively cheap. Most of the time, GMAIL, HOTMAIL and YAHOO email addresses would be lumped into the same category as AOL.
Our team at All Points Media has guided many advisors through these mistakes and more. Give your Sales Consultant a call to discuss areas to improve your digital presence and drive more business online.