Care planning solutions are often overlooked by financial professionals for several reasons, the most common being the intimidation felt by a space they’ve never dealt with before and the emotional response this subject produces. Ironically, financial professionals have the most to gain by incorporating this line of business over other advisory figures clients use. So why should you as a financial professional talk care planning?
Caregiving is a vital part of any long-term care (LTC) plan. Whether certain clients decide to self-fund or utilize LTC products, the reality is that families—not health institutions—are the ones that bear…